— against fashion wank

squed
2 min readSep 19, 2023

one of the ways you can tell i am a real bullshitter is that i was going to start this with “i saw a tiktok”. do as i say, not as i do!

i saw somewhere (more nebulous and chic than saying “i saw a tiktok”) of a guy putting his leather jacket on the roof of his building to become more «washed out». a very innocuous thing to do. i couldn’t stop thinking about it. i don’t really get the point of doing this. if you want something distressed enough for it to become wearable, why not just buy the jacket used?

i am sure that that is not the point of it, but it just encapsulated the sheer disdain i have for modern fashion. not to transform this into a fashion blog, but a lot of the things i see marketed as “high fashion” or “good menswear” are all so gauche. trying to capture a spirit of something they can never have. in this one sense, earnestness if the house position. something to be disagreed with, rather than ascribed to.

for example, burberry currently are doing a marketing campaign for london fashion week. i saw an american say “greasy spoon” with not a hint of irony, and i felt as if master hand themself had slapped me. i don’t even partake in “caff” culture!! it’s cultural appropriation of white people! or more accurately, a terrible sketch of perceived “working-class” culture. one which died out when all t’factories moved overseas. it’s over, and we should let it die. pale imitations of how blue-collar workers should act is not my thing!

this is my manifesto. let us break free of the chains of carhartt, lucy & yak, and shein. we must retvrn to marks & spencer clothing, freed from the shackles of trying to capture an aesthetic which was a flash in the pan.

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